Led by Tobias Holler AIA LEED AP, Brooklyn-based HOLLER architecture is a research and design practice investigating the relationships between architecture, urbanism, landscape, and technology with an emphasis on using environmental performance as a generator for architectural form.
HOLLER architecture is one of seven firms selected for AIA New Practices New York 2012, an award recognizing and promoting innovative and emerging architecture firms within New York City. HOLLER architecture's work has been published and exhibited widely, including in the New York Times, the AIA-NY Center for Architecture, and the Museum of Modern Art in New York.
HOLLER architecture works highly collaborative
As a small firm we always collaborate, and we are good at designing and leading those collaborations. Our wide network of talented design professionals in NYC allows us to quickly assemble well-rounded project-specific teams.
HOLLER architecture takes a systems approach to sustainability
We explore the relationship between natural and man-made systems across all scales. We choose projects that allow us to explore environmental performance as a generator for architectural form, and we recognize and investigate sustainability as first and foremost a social and cultural challenge.
HOLLER architecture designs innovative funding mechanisms and leverages synergies between design and social media
We are keenly interested in the entrepreneurial aspects of our discipline, and we believe that contracts, schedules, funding strategies and PR campaigns are tools to design with.
Using this approach, we recycled an unsuccessful competition entry into a grant-funded commission for a non-profit developer, slated for construction next year.
To jumpstart an under-funded community project in rural Costa Rica, we designed a student competition featuring an innovative online-voting process on Facebook, reaching over 43,000 people from 19 countries within one week and setting the stage for two crowdfunding campaign on kickstarter, raising over $30,000.
Bio Tobias Holler
Tobias Holler AIA LEED AP, the principal of HOLLER architecture, is a registered architect in Germany and New York. He is also an Assistant Professor of Architecture at the New York Institute of Technology where he teaches environmental design and technology. He is a graduate of the Karlsruhe University of Applied Sciences in Germany and the Pratt Institute School of Architecture in New York, where he was a Fulbright Scholar in 2003.
Tobias received an Independent Project grants from the New York State Council on the Arts to develop a suburban prototype for a high efficiency farming structure for Long Island that is water, energy and carbon neutral. In 2010 his teamâ€™s submission to the â€˜Build a Better Burbâ€™ ideas competition was selected as one of 7 winners and won first place in the d3 Natural Systems 2010 international design competition. For his creative use of technology in research, Tobias was awarded one of five 2011 NYIT Presidential Technology Awards. Currently he works on a recycling and education facility for Nosara, a rural community in Costa Rica, currently under construction, and an affordable, sustainable single-family home designed to meet the ambitious German Passivhaus energy standard and featuring an integrated net-zero water strategy, to be constructed on Long Island in 2013.
Previously a Senior Associate at Cook+Fox Architects in New York, Tobias was a key member of the design and construction team for the Bank of America Tower at One Bryant Park in Manhattan, the worldâ€™s first skyscraper to achieve USGBCâ€™s LEED platinum certification for high-performance buildings.
Prior to coming to New York, Tobias worked at MVRDV in Rotterdam and several architectural firms in Germany. He has taught at Columbia University, Pratt Institute, New York School of Interior Design and he frequently lectures about his work which has been published and exhibited widely, including in the New York Times, at the New York Center for Architecture, and the Museum of Modern Art in New York.
E: tobias [at] hollerarchitecture -dot- com